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41% of UK consumers suffering from digital fatigue, survey reveals

Some 41% of UK consumers are suffering from digital fatigue, actively seeking time away from their smartphones and other Internet-enabled devices.

According to a new survey produced by EY, the figure increases for 18-25 year olds (45%) and 25-34 year olds (50%).

Despite this, the survey of 2,500 UK consumers also found that more than half of UK households (56%) spend more time on the Internet than watching TV – up from 49% in 2016.

Additionally, 45% of those surveyed said the Internet was very important in terms of working or running a business from home. The figure increased from 41% in 2016.

Some 49% of participants said they were familiar with the features and benefits of smart home products, but the results evidenced that consumers are less excited about new gadgets than before. ...