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Here’s how your tech firm can exploit the podcasting revolution

podcasting revolution

Luke Mintz looks at how technology firms can leverage the podcasting revolution. 

When popular dating app Tinder launched a podcast last year, exploring the tricks and perils of romance in the digital age, the online reaction was generally skeptical – who would listen to a podcast so clearly designed for corporate brand promotion?

But Tinder is just one of many tech companies taking advantage of the so-called “podcast renaissance”.

Podcasts have rocketed in popularity since Apple added them to iTunes in 2005, with a US-based Pew study finding in 2016 that 21% of Americans had listened to a podcast in the previous month, up from 12% in 2013. Indeed, 5 million people downloaded the first series of ‘Serial’ – the hit murder mystery created by the producers of This American Life. That’s more than the number who watched HBO’s much-hyped TV series Girls the same year....