Vidsy, a tech startup that allows brands to link up with creators to produce mobile video ads, has raised £1.3m.
The round was led by Delin Capital and Guardian Media group alongside Coral Reef, Force Over Mass, Ascension Ventures and existing investors.
According to a statement, the company will use the funds to accelerate product development and expand its community of vetted video creators.
The firm, which claims to have over 1700 creators in the UK, says an expansion to the US is also on the cards.
Gerard Keeley, Vidsy’s co-founder and CEO, commented on the raise: “Vidsy is set to disrupt the traditional advertising agencies and video production models that are struggling to stay relevant in a world of mobile, social and video. Our goal is to build a new model in which technology is used to automate the admin and operations, allowing our network of talented creators to focus on producing engaging and authentic mobile video ads.”
“On one hand Vidsy streamlines the entire video workflow, saving brands time, money and producing mobile video ads that are performing better than the traditional ads. On the other hand we are empowering a new generation of talented creators, who are getting paid to do what they love!”
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Ben Wynne-Simmons, MD at Coral Reef, spoke about how the dominance of mobile devices and social media impacted the way in which video is being creator.
“Existing production supply chains simply don’t fit this model. Vidsy is changing the way video is created to meet these needs,” he said.
Vidsy is a recent graduate of Founders Factory, the corporate backed incubator and accelerator founded by Brent Hoberman and Henry Lane Fox.