Barnaby Lashbrooke is the CEO and founder of Time Etc, a virtual assistant platform.
Lashbrooke founded Time Etc in 2007 and has been the CEO for 16 years. Time Etc has been bootstrapped since launch, and now has revenues of $13.5m, according to the company.
The Birmingham-founded company’s biggest market is the US, followed by the UK and matches businesses with experienced assistants to complete tasks.
It now has more than 50 employees and some 700 freelance assistant partners. Lashbrooke launched his first business in web hosting when he was just 17 years old, and sold it aged 24 for £2.1m.
In this week’s Founder in Five Q&A, Lashbrooke discusses the power of delegation, why founders should ignore Elon Musk when it comes to working longer hours, and explains the pitfalls of businesses relying on ChatGPT....