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Founder in 5: Juno CEO on keeping the faith when fundraising in a downturn

Juno founder in five

Ally Fekaiki is the founder and CEO of Juno, an employee benefits market.

Founded by Fekaiki in 2019, Juno’s marketplace lets employees choose what benefits they receive using credits issued by their workplace. Benefits range from mental health support, childcare, fitness and food delivery boxes.

It is used by companies including Bolt, Oyster, Born Social and Paddle. In April, the London-headquartered company raised $4m (£3.1m) in funding.

In this week’s Founder in Five Q&A, Fekaiki explains why fundraising founders shouldn’t “lose faith” in the current climate, why it’s not enough to “mean well” when promoting diversity,  and reveals why he relocated from London to Barcelona.

1. What funding advice would you give to a first-time founder?

Ally Fekaiki: Fundraising is always hard and, thanks to the current economic climate, it’s now tougher than ever. We’ve just raised a $4m round, led by Hoxton Ventures, and my biggest piece of advice to founders fundraising currently is to not lose faith....