Fluxx has announced the acquisition of digital marketing agency Albion. The company will sit within Fluxx’s growing the team of strategy, insight, creative, digital and business design talents. The move will strengthen Fluxx’s specialism of experimental ‘test, learn and scale’ rapid innovation incubation – creating transformational products and ventures with client colleagues.
Jenny Burns, Albion CEO, will join Fluxx as Executive Partner, complementing a leadership team of expert practitioners, each with more than 20 years’ experience working with leading brands on projects across Europe, the Middle East, Asia and the US.
Richard Poole, Fluxx Founder & Managing Partner said: “We’ve driven our success by building an excellent team with diverse innovation talents – from creative technologists to ex journalists and business analysts. Jenny and the Albion team have proven skills that will catapult our ambitions. We already share a common culture and history of helping organisations release potential and create market leading products and services.
“With Albion colleagues under the Fluxx brand, we’ll be able to offer more to our existing clients and accelerate our growth into new markets.
Jenny Burns, Albion CEO said: “This is a fantastic move for both companies to come together and take advantage of a massive market opportunity – as all industries are disrupted by the challenges of the digital age. Of all the companies in this growing category, we’ve always viewed Fluxx as one of the most impressive, and having already worked with them closely in the past we’ll be better placed to capitalise on bigger opportunities together.
“In taking this step, we’ll provide great service to our existing clients and we’ve identified significant new opportunities already – where our combined capabilities and experience can deliver more ambitious projects with new clients”.
The acquisition comes amid wider changes in the marketing services and management consultancy sectors. Digital disruption, in-housing, consolidation and the blurring of lines between product development, marketing and organisational transformation means brands need new partners – to help them use digital technology to bring ideas to market with greater agility and lower risk.