EdTech startup Mrs Wordsmith has raised £2m in a Seed round led by Kindred Capital.

Reach Capital,  SaatchiNvest, and Ropart Asset Management also invested in the London-based startup’s round.

Launched last year by CEO Sofia Fenichell as she sought to improve her children’s writing skills, the company is looking to change the way in which young people learn, retain and use words.

In order to do so, the team have created a subscription-based vocabulary programme to help children learn words in a visual way.

Mrs Wordsmith will use the funding to continue developing and improving its subscription-based paper product and to develop its intuitive dictionary. The money will also be used to build up the team and expand internationally.

Fenichell spoke about the raise: “The dictionary utility that is crying out to be re-imagined, both creatively and technologically. We’re changing the way young people discover, use and retain words. We connect you with the right words and illustrate them in a way that you will instantly comprehend and never forget.”

Leila Zegna founding partner at Kindred Capital said the firm was incredibly excited about the startup’s vision and approach to improve learning outcomes across the globe.

“The initial product has been a runaway success with customers and achieved impressive uptake and revenue growth, predominantly via word of mouth marketing and customer evangelism, showcasing the strength of the brand that Mrs Wordsmith has already been able to build in a short period of time.  We believe the potential of both the physical and digital product set is vast,” Zegna concluded.