By Yiannis Faf, co-founder of WhatWeWant
Being confronted with the important, not to mention daunting, task of finding the ‘perfect’ gift for a loved one – compounded by the risk of getting swept up in sales frenzies and buying throwaway presents that will ultimately mean little to the recipient – is an experience most people are all too familiar with.
With the festive season upon us, the yearly scramble to find the perfect gift is rapidly taking hold. Consumers up and down the UK are preparing to venture out to their favourite high street shops, local Christmas markets or scour the internet in search of the ultimate gift(s) for their friends, family and colleagues.
Having been through the motions ourselves and dealt with the common mishaps of gift-giving that all of us know too well, my family and I set out to create a convenient solution that would bring the fun back into the tradition....