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Brands, tech and street food culture set to collide at The Next Big Thing

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch next month.

The Next Big Thing, which takes place on July 1, will see more than 200 delegates from Apple, Amazon, Nestlé, HSBC, P&G, WPP, Microsoft and Sky will gather at The Next Big Thing conference & Street Food Social – a meeting of advertisers, agencies, tech entrepreneurs, street food connoisseurs and ping pong fanatics at the Old Truman Brewery.

Unilever, VICE, Schwartz, Starcom, Ogilvy and trendwatching are amongst the industry players confirmed to speak at the event, which is being held to examine how investment in start-ups and new technologies can pioneer a new era of innovative brand marketing.

Unilever will reveal its future plans for The Foundry, the world’s 4th largest advertiser’s tech startup investment arm and mentoring initiative.

Unilever CMO Keith Weed (via video) and global marketing strategy & new ventures director Jeremy Basset will also unveil details of The Next Big Thing investment pitch and award – a partnership between iMedia and ad:tech London organisers dmg events, Unilever and Collider, the Shoreditch-based tech accelerator.

Attendees will also hear VICE’s recently appointed SVP Innovation Mark Adams chart the rise of ‘Publishing 3.0’ – the new media era where data, content and technology should fuel both engaging content and a sustainable commercial model – click here for the agenda.

In the evening, visitors can expect to network over a cocktail of street food, drinks, DJs, table tennis, foosball, entertainment and live Wimbledon tennis on the big screen.

James Drake-Brockman, head of EMEA & India at The Next Big Thing organiser dmg events, said: “There’s a huge appetite to connect brands and innovators from this young, vibrant and creative part of London.

“Whilst the ping pong table might be the ubiquitous prop in just about every East London agency, we want to get everyone out of the office for a day, talking tech, making new contacts and having fun,” says

“It’s a bit different to your standard conference, but the mix of punchy content, networking and entertainment format has captured the imagination of brands, agencies, publishers and entrepreneurs alike… I’m confident it will lead to some interesting new collaborations.”

Tickets priced at £99 are available now at www.thenextbigthing.digital 

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