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Q&A: Bloom & Wild CEO talks securing Seed funding, expanding to Ireland and paying attention to detail

Aron Bloom and Wild

At Tech City News, we’re always keen to shine a light on those who make up the UK’s thriving technology community. This week, we spoke with Aron Gelbard, CEO of Bloom & Wild, a platform that enables people to order flowers, which are packaged in such a way that they can be delivered through a letterbox. He shares his views on how to secure Seed funding, expanding his company to Ireland and the importance of attention to detail.

Tech vertical: E-commerce
Funding: £3.5m
Staff count: 25
Location: London
Founded: 2013

Q: Where did the idea come from?

The crux of the idea for Bloom & Wild was that we feel that sending and receiving flowers should be a moment of joy, which enables people to connect with each other more thoughtfully and feel good about themselves at emotionally important moments in their lives. Yet flower delivery is associated with hassle, anxiety and, in too many cases, disappointment. We were inspired by lots of other companies, including Graze for our through-the-letterbox delivery method....