Online flower company Bloom & Wild has announced the closure of a £3.75m Series B round led by Burda Principal Investments.

Previous investors MMC Ventures and the firm’s angel backers also participated in the round.

The company will use the funds to expand internationally, grow its corporate gifting business and to develop new products.

Aron Gelbard, co-founder and CEO of Bloom & Wild, commented on the raise: “People’s most exciting moments come straight to their mobile via WhatsApp or other messaging services  – we’re enabling them to order flowers and gifts from the palm of their hand with better product, designs and payments.

“Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible. This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand,”Gelbard added.

Founded in 2013 and headquartered in London, the company closed a £2.5m Series A in July 2015.

Christian Teichmann, managing director of Burda Principal Investments, commented on the firm’s progress to date, noting that it had shown “an impressive” growth rate of 35% per month within the past few years.

He added: “The team is using innovative technology, design and operating models to redefine the flower business and customer experience. We see great potential for further growth both in and outside the UK. Bloom & Wild fits perfectly to our portfolio of consumer brands and our increasingly strong presence in the UK. We are excited to become a partner of Bloom & Wild and its strong management team.”

Camilla Dolan, director at MMC Ventures said she believed the new funding would allow Bloom & Wild to further develop its “market-leading” position.

The raise brings the company’s total raised to $8.56m.

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