By Ed Fry, Head of Growth, Paddle
Black Friday and Cyber Monday are set to be huge. Even if you aren’t planning to do any promotion, you’re likely to see revenue increase by 20%. But why stop there? After all, Black Friday sales can see you increase revenue even up to 120%.
It’s not limited to the weekend any longer, either. Data from the same period last year indicates that, by Wednesday before Black Friday, sellers were already launching their deals and sales were up almost 25%, and 50% up on Thursday.
We’ve also seen Cyber Monday grow into as big a sales day as Black Friday – with sellers typically doubling their average daily sales or more.
To help, we’ve shared key tips on how to get the most from this festive sales period. ...