AppNexus, which enables and optimises the real-time sale and purchase of digital advertising, is recruiting for 60 positions across Europe, including in the UK, France, Germany, Spain, and Italy.

AppNexus, acquired by AT&T in 2018 and now part of its advertising and analytics company Xandr, is expanding across services, commercial, and a number of other functional teams.

The investment in people aims to foster growth of its business in EMEA as well as augment client support and reach, and diversify offerings, including programmatic media trading and advanced marketplace tools.

AppNexus’ advertising technology platform harnesses real-time analytics and machine learning, aiming to power the companies that comprise the open internet. It says its enterprise technology and advertising marketplace help marketers reach consumers with more relevant and engaging advertising which helps publishers monetise their content.

“Leading European publishers, agencies, and advertisers anchor AppNexus’ marketplace, and I’m thrilled we’re making significant investments to better support and optimise their businesses, as we seek to grow our presence further in Europe” Jerome Underhill, SVP, EMEA, AppNexus, said.

“Backed by Xandr’s resources, we’re doubling down on our EMEA markets, putting the teams in place to support advanced media trading, as well as new layers of service in our marketplace, to continue driving programmatic development across the region.”

With the convergence of digital and television advertising gaining velocity, AppNexus is seeking to grow regional teams by investing in the training and development of local workforces, as well as increase opportunities for women and other under-represented groups in the technology industry.

AppNexus positioned London as a strategic entry point as it expanded into Europe. The London office, now encompassing almost 100 employees, has more than doubled in size since May 2013.

“The UK advertising market, especially digital, is by far the largest and most advanced outside of the US and continues to grow very quickly. Our London base grants us access to relevant skillsets, which, combined with our ability to quickly onboard and train those people, is paramount to our ability to keep pace,” said Nigel Gilbert, chief market strategist, EMEA, AppNexus.