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Why we need a regulatory watchdog for the tech industry

Ruth Manielevitch, Director of Business Development EMEA, Taptica, on how a watchdog could make the tech industry a fairer place 

Over half the world’s population now has access to the internet, and an estimated 2.5 billion people own a smartphone. With that in mind, consider this; research from Nielsen showed that around half of all digital consumption takes place on either Google or Facebook-owned platforms, and the two businesses demand an estimated 84% share of global advertising spend.

Often referred to in the advertising world as the ‘digital duopoly’, these titans of tech have a stronghold over a digital ad industry worth approximately $209bn worldwide.

As Big Tech companies grow and continue to hold endless amounts of personal data, it’s clear that they should be subject to some form of regulation to protect consumers and businesses from a storm of data breaches, excessive monopolistic behaviour and unfair business practices.  ...

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