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60 Seconds With … Emma Watkinson, co-founder of SilkFred

Emma Watkinson

Emma Watkinson

Meet the co-founder of online fashion platform, and Elevator Pitch alumni, SilkFred. 

In one sentence, what does your company do? SilkFred is an online marketplace for independent brands and we specialise in unique designer fashion at high street prices.

How did the idea come about? The idea to start SilkFred began with lunch with a friend (now my co-founder) where we talked about a fashion brand his friend had invested in. He asked my advice about what could be done to boost sales for the handbag brand and we started to talk about the wave of entrepreneurs creating their own fashion brands and how they were struggling to get their products to market and create sustainable businesses. We chose to go and build the solution....

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