Skip to content

Startup of the Week: Sport One-to-One is bringing coaching to your smartphone

Welcome to the eighth episode in the Elevator Pitch series 3.

Every week we publish a 30 second pitch from 12 leading startups from across London. In this series we took the founders to the top of 40 Bank Street in the heart of Canary Wharf for the most exciting pitch of their lives.

It is ever the plight of man, three lovely practice strokes and then a slice 50ft into the forest to the right. You watch your ball soar to a place you know you’ll never find. New ball and repeat.

Practice makes perfect, but Sport One-to-One believe that coaching makes better. They are revolutionising sports coaching by giving you access to e-lessons on your smartphone from some of the industry’s best.

A family affair

Sport One to One is a father-son venture featuring John Robinson and Jay Robinson.

John explains how they came up with the idea:

Sport one to one john robinsonI was looking to buy a retail company and had time on my side. My son Jay is a great golfer. He gave me advice on the golf course and said “It would be so easy to give Golf Tuition over the internet but it would be really good if it was to and from your mobile.”

So that’s what we did.

They’ve developed Golf121, an app which offers golfing e-lessons for £9.99; compared to real world lessons that can cost up to £50 for half an hour.

golf 121

PGA coach in your pocket

The app works as a scorecard, GPS tracker, and stats package for all golf courses worldwide. From the information acquired, it can tell you what parts of your game need most improvement.

From there, you can have a personalised coaching session over your phone. You record your stroke and a team of PGA professionals break it down.

Each lesson is accompanied with practice drills and skills games to aid your development and provide the complete practising programme.

More than sport

The father-son team have grand plans going forward.

They are developing our tutorial platform that can be used to train anybody on any subject or sport including, as he mentions in the video above, remote patient assessments.

They have already raised £300k and, as they look to raise another £350k, have plans to launch worldwide in the near future.