Mobile commerce (m-commerce) has changed the way that retailers and brands interact with consumers, with nearly four in 10 visits to retail websites made via a mobile device. The challenge for businesses, then, is how to approach m-commerce.
While younger companies can build their m-commerce proposition from the ground up, more established brands often have to work harder to integrate this new channel into their sales channels.
What is clear is that brands cannot afford to ignore m-commerce. In December 2013, 27 per cent of all online sales were made via mobile devices, which is double the amount spent during the same month in 2012, according to the IMRG Capgemini e-retail Sales Index.
Therefore, the brands and retailers that adapt to this fast-growing channel and embrace m-commerce will find themselves in a much stronger position than those who do not.
Highlights from the report
Roundtable attendees |
| Eileen Burbidge – Passion Capital |
| Michael De Jongh – Judo Payments |
| Ben Floyd – BarPass |
| Jan Hammer – Index Ventures |
| Georgia Hanias – Citigate Dewe Rogerson |
| Sally Heath – New Look |
| Sam Kemp – Barclays |
| Mandeep Singh – Streethub |
| Sid Singh – Pivotal Innovations |
| Grant Slatter – SHAREIGHT |
| Henry Whittaker – SHAREIGHT |
In association with Citigate Dewe Rogerson, we’ve produced a free downloadable report, outlining the key facts you need to know, the challenges and the future growth opportunities in m-commerce.
Here are some of the key highlights:
- M-commerce has become essential for retail brands to offer – it is no longer just a “nice to have”, but has become the base line.
- Mobile applications are, currently, the most popular way for businesses to offer an m-commerce solution, and this is likely to be the case for the next few years at least.
- As the penetration of smartphones and tablets continues in the UK – last year sales of mobile devices grew by 138 per cent – m-commerce will continue to develop as a key channel for businesses to communicate and sell to consumers.
Click below to download your free copy of the report:
[button link=’http://bit.ly/1oR4tmS’]Download the report[/button]
Tech City News‘ monthly roundtables cover topical issues that affect London’s growing technology sector.
Taking place at the Eight Club in Moorgate, they bring together thought leaders, startup founders, investors and service providers for an informal discussion.