The costs of PR for a startup can range from zero to tens of thousands depending on how you approach it, and what you want to achieve.
We’re actually big advocates of very early-stage startups executing some basic PR initiatives themselves. There’s a lot you can achieve with a bit of savvy and a lot of hard work.
Startup founders face a myriad of demands on their time, so when their PR ambitions grow bringing onboard a freelancer or agency starts to look like a sensible spend.
We’re unusual as an agency because we frequently work on a low-cost project basis to deliver clear tactical PR objectives. Most seed-funded startups engage us on a project basis initially.
Better-established clients need an ongoing commitment to building their brand awareness, and will normally engage us on a retainer basis.
The costs of projects and retainers are determined by the amount of time we’ll need to commit to the account to deliver on the client’s objectives. For example, amongst many other variables, we’ll take into account the amount of work we’ll need to do on messaging and positioning, the number of geographies in which we’ll need to be active and the number the number of media types we’ll need to target etc.