Housekeep helps find the best cleaner for you – Startup of the Week

Welcome to the fourth episode of the Elevator Pitch series 4.

Every week we publish a 30 second pitch from the latest intake of the Elevator Pitch. These leading startups join an alumni group that includes the likes of YPlan, Hassle, import.io and Glow, and has to-date raised over $36m.

In this series we took the founders on a cab ride unlike any other for the most exciting pitch of their lives.

Cleaning rarely tops the list of favourite weekend or evening activities.

It’s often a lengthy process and, let’s be honest, we’d probably rather be doing something else. We’re all busy people after all.

Housekeep could be the answer to our problems.

Simple tailored cleaning

Housekeep’s business concept is one that many of us will be familiar with.

The platform makes it easier to find a cleaner. Through Housekeep, users can book, manage and pay a cleaner in a matter of minutes.

For cleaners, it means that they can find more work, all within a smaller distance to reduce travel time and costs.

housekeep kitchen

Stiff competition

Housekeep do face competition from a number of rivals in London.

Hassle.com, HomeJoy and Mopp with Handy all have a presence in the UK and all three were founded before Housekeep but founder Avin Rabheru believes that the startup’s service is superior.

By speaking with every customer and tailoring the clean to their home, we provide vastly superior customer service.

Unlike some of its competitors, Housekeep focuses on face-to-face training for all of its cleaners to ensure a high quality of service. Because of this, it charges a slightly higher £12.50 per clean compared to the £10 most of its competitors charge.


Before founding Housekeep, Rabheru spent five years as a venture capital investor at Smedvig Capital and an angel investor but says he always “wanted to use that experience to start my own business, so switched to the entrepreneur side”.

Housekeep is a young company, having only launched in January 2014, but it immediately raised $1m in investment which Rabheru says was one of the most exciting developments so far.

Going forward, Rabheru wants to continue to scale the business and it confident that it can continue 100% month-on-month growth.