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Elevator Pitch Finalists announced at Dragons Den style pitching event

Pitching to the Panel

Expert panel put 12 startups through to Elevator Pitch final

12 startups have made it through to the final of the Tech City News Elevator Pitch.

The companies were among 25 Tech City startups to be grilled by a panel of judges in the competition’s semi-final.

Oojal Singh from iWaz.at

The Dragons Den style event saw founders deliver 30 second pitches followed by questions from the panel.

Winners of the semi-final included DIY self-diagnosing software Fixflo, student-only social network Unii.com and crowdfunding search engine Crowdsurfer.

Three Winners
Among the winners: James Gill from GoSquared, Shara Tochia from Fitness Freak and Adam-Lucas Pettit from Travel Roulette

The panel included Eric Van der Kleij from Level39, Daniel Glazer from Fried Frank, Julian Carter from EC1 Capital, Bindi Karia from Silicon Valley Bank, John Webb from Rackspace and Eze Vidra from Google Campus.

Blocks of sound

Not every pitch was purely software-based.

One startup to make it through to the final was Mash Machine, a new type of DJ-ing tool that allows users to create music by moving physical blocks around on a board.

Mash Machine

The event was held in Moorgate’s Eight Club, with drinks and canapés provided for the pitchers and panel.

The pitching was followed by a party, during which the finalists were announced to a nervous crowd.

Announcing the winners

The full list of semi-final winners is as follows:


Buzz Radar






Fitness Freak

Mash Machine

Travel Roulette

The final will take place in August – more details to follow soon.