Download of the Week: Blippar

Each week we trawl through the internet’s jumble sale of apps to bring you a cool, new app that will make your life better.

This week’s download is Blippar, blending the real and the virtual worlds in their augmented reality app platform.

It is available free to download on iOS and Android now.

Unlock a virtual world

Brands, publishers and retailer use Blippar as a secret magic door into exclusive content, offers and real time information.

It can give you access to a special recipe book if you scan a bottle of Heinz Ketchup, and they have even created content with Justin Bieber. If you see the Blippar logo, you can whip out the app, scan the product or page and unlock an interactive experience.

It’s like QR codes on speed!
 

Storing Blipps & Selfies

Very soon you’ll be able to save blipps to your phone, so you can relive the experience or replay content whenever you need it.

And for all those Selfie lovers out there, Blippar will be adding a rear-camera selfie feature to make photobooth opportunities more fun.

Is it the future of advertising? Next time you see the Blippar logo, decide for yourself and bring that page to life!