60 seconds with … Alex Hunte, co-founder of LyteSpark

Meet the co-founder of LyteSpark, a browser-based video conference, meetings and events provider based in London.

In one sentence, what does your company do?

We provide beautiful, customised online meeting rooms for businesses – video conferencing with elegance and style.

What size is your team and where are you based?

At the moment, there are four in our team. We are based at the Campus in Old Street, London with another office at Campus North in Newcastle.

How did the idea come about?

Sitting in my living room having a video conference with the director of a Russian research institute who was pitching his solution for new fuel sources for automobiles. I realised that what makes communication powerful is not the technology, but the opportunities that are created by providing the right context.

What did you do before?

I worked at UEFA managing the digital properties then moved to Boston to complete my MBA.

What’s been your lowest point of running the company, so far?

Pitching to a group of investors who’d watched too much Dragon’s Den and had drank too much wine. The next morning they’d forgotten the offer they’d made.

What’s been the highlight of running the company, so far?

We ran a customer survey in May: “96% would recommend” and the overwhelming majority ranked us better than the competition.

What’s your favourite TV show at the moment?

The Get Down. It’s making me nostalgic for a time and place I’ve never even experienced. It’s so good you can pretend Jaden Smith isn’t in it.

What’s your favourite tech invention?

The radar weather app. You don’t need Michael Fish if you can see the radar and predict your own window of blue sky.

If you were an animal what would you be?

Slow and steady wins the race! One of those giant tortoises that live hundreds of years and take everything at their own pace.

Which three people, dead or alive, would you invite to a fantasy dinner party?

Genghis Khan, Boudicca and Hannibal. Just because I’d like to see Hackney parking wardens attempt to issue tickets.

If you could have any superpower, what would it be?

None. Our fallibility makes us human. Or omnipotence.

Would you rather have an elephant’s trunk or a horse’s tail?

If it’s the beautiful story of a 19th century horse I’ll take that, but if it’s the account of a kidnapped Grand National winner I’ll go with the elephant.

What would win in a fight, a honey badger or a komodo dragon?

Don’t even joke about honey badger’s losing a fight. They will find you. I’ve already said too much, you’ve been warned…