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Virtual fertility clinic Apricity acquires period tracking app Woom

apricity acquires woom

London and Paris-headquartered virtual fertility clinic Apricity has acquired Madrid-based period tracking app Woom for an undisclosed sum.

Woom is a period tracking and community support app that uses artificial intelligence to help women track their menstrual cycle while trying for a baby.

Apricity said its acquisition of Woom will allow it to offer a more complete service, from conception advice to the pregnancy stage.

It will also boost Apricity’s international expansion, lead generation, user engagement and AI optimisation.

“I am thrilled to have Woom join the Apricity family as we continue our European geographical expansion, offering truly personalised fertility care using the very best in data and digital to women and couples that are having difficulty with conception,” said Caroline Noublanche, co-founder and CEO, Apricity.

According to Dealroom, Woom has received $4.5m (£3.5m) in funding to date and has a valuation between $9m to $13m.

Other companies in the fertility space include Béa Fertility, which provides at-home fertility treatment and raised £800,000 before launching in April last year.

“Together we have a shared and aligned mission in family building and are committed to delivering a customised data-driven and community-based solution, to empower and connect women to better understand their choices for becoming a mother,” said Clelia Morales, co-founder and COO, Woom.

Woom was created in 2015 by Clelia Morales and Laurence Fontinoy. It has over 1.8 million users who have registered over 156,000 pregnancies.

The acquisition follows Apricity’s Series A funding round in June 2019 for €6m (£5.1m).

In 2021 UK-based femtech startups raised a total of $121m (£95.6m).