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Most people don’t know what VC is. That’s a problem for diversity

VC diversity
Image credit: fizkes / Shutterstock

Venture capital is one of the globe’s most powerful industries. Whether it’s an app we tap on our phone or a product we pick up from the supermarket shelf, there’s a strong chance VC funding played a part in getting it to market.

For those of us who work in the technology and startup space, VC is everywhere. But this is an echo chamber. Outside of our specific professional sphere, venture capital isn’t well understood at all. And that’s an issue we should all care about.

In recent polling conducted by Newton Venture Program, we found that 94% of the British public wouldn’t be able to confidently describe what venture capital is, with 91% saying they weren’t very familiar with the term at all....

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