End-to-end event platform Bizzabo has announced the close of a $27 million Series D funding round. The investment is led by Viola Growth, along with new investor Next47 as well as existing investors and participation from Pilot Growth, which led the company’s previous round.

The new capital brings Bizzabo’s total funding to $56 million and will propel the company’s plans to expand its platform capabilities and helping enterprise and mid-market organisations build data-driven, personalised and engaging professional event experiences. It will also help grow Bizzabo’s teams in New York and Tel Aviv.

Launched in 2012, Bizzabo has enabled thousands of events globally to run seamlessly with a growing number of enterprise and mid-market organizations, including Electronic Arts, Forbes, Dow Jones, Hubspot’s INBOUND, Gainsight, Teach for America and more.

85% of business leaders believe that in-person events are a critical component of their company’s success,” said Eran Ben-Shushan, CEO & Co-Founder of Bizzabo.

“More specifically, 25% of B2B companies’ marketing spend is on live events. As a result, the number of professional events each year has exploded and more organisations, specifically, B2B companies, are creating personalised event journeys.

“But the complexity required for an organisation to create, manage, market and measure the growing number of professional events, while also maximising ROI, is a challenge. This is where we come in. Bizzabo unleashes the power of professional events for businesses, bringing people together for impactful in-person experiences.”

“In-person professional events have become a strategic growth driver for modern corporations,” said Rafi Carmeli of Viola Growth.

“To maximize the marketing potential imbedded in professional events, organisations are making Event Success technology a mandatory part of their overall tech stack. Bizzabo’s technology is disrupting this category with a great leadership team and we are honoured to partner with them.”