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AI: Sustainability tool or more scope for greenwashing?

AI greenwashing

AI has huge potential to make businesses more sustainable. It is already being deployed by companies including Google to cool data centres, in hospitality to track and reduce food waste, and by governments such as Indonesia and Peru to show near real-time vessel movements in the ocean to combat illegal fishing.

In 2023, governments and businesses are continuing to strive towards improved sustainability. Environmental, social governance (ESG), is high on boardroom agendas. Businesses want to work with suppliers and partners who have similar values and are equally committed to sustainability. And, less altruistically, ESG is increasingly a focus for scoring when tenders are awarded, or investment is levied.

From a legislative stance, businesses will soon have to comply with the Corporate Sustainability Reporting Directive, which obligates financial market participants to disclose their non-financial and diversity information....