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Here’s how to build real revenue for your tech startup

Alex Dunsdon is the co-founder of The Bakery, a bespoke accelerator connecting startups and corporates. In this article, he shares his advice to help tech startup founders optimise their sales strategy.

The UK tech scene is obsessed with funding, but what if you could keep your equity and sell to create revenue instead?

You can then get the company to do what you want as opposed to spending valuable time chasing your tail in a bid to satisfy investors.

But the question is: how do you do it?

Learn to love selling

Selling is one of life’s great skills but is somehow a dirty word – you need to change this mindset.

Very few tech founders know how to sell, they’ll launch straight in with pitch decks, facts, stats and projections which fail to answer the questions their customers have....