Dominic Pollard, director of content and communications at City Road Communications, explains how technology startups can get ongoing press exposure.
The number of startups emerging in the UK has risen impressively in recent years. According to the Centre for Entrepreneurs’ latest analysis of Companies House data, 657,790 new businesses were launched in 2016, building on previous records of 608,110 in 2015 and 581,173 in 2014.
There are, of course, many factors behind this trend of increasing startup numbers – I do not have the expertise to provide a thorough overview of them all, but undoubtedly at the heart of it are the UK’s flourishing tech industries.
Here are some more numbers. Last year’s Tech Nation report stated that the turnover of the UK’s digital tech industries in 2015 was estimated to be a combined £170bn – that represents a growth rate of 22% (or £30bn) since 2010. Over the same five-year period, the total number of UK digital tech businesses grew by 28%, more than twice as fast as non-digital businesses, while in London it is estimated that a new tech business is formed every hour....