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Creating the foundation for a defensible brand


Seth Matisak, head of design at Forward Partners, discusses the importance of branding and the ways in which technology entrepreneurs can get this right from the onset.

While the opportunity to get your idea funded is easier than ever with capital available from several different sources, it of course doesn’t guarantee your company will be a success.

Competition in the startup ecosystem is fiercer than it ever has been with scores of new startups being founded on a weekly basis.

With a host of incubators, accelerators and value add VCs available, the time it takes to go from an idea to working product is the shortest it’s ever been and competing businesses are stealing ideas at record pace, so having that one killer product feature to differentiate your company is becoming less and less important....