Dominic Pollard, director of content and communication at City Road Communications, looks at what technology startups and scaleups can learn about PR from this year’s Winter Olympics.
On Sunday, the 23rd Winter Olympics draws to a close. But despite the huge number of broadcast hours, column inches and online articles dedicated to the Games, new research shows that very few people in the UK were actually bothered by the events taking place in Pyeongchang, South Korea.
Across 17 days of competition 2,925 athletes will have competed for 102 medals in 15 disciplines. Meanwhile, UK Sport – the Government’s organisation for sporting development – and the BBC have both invested significantly in enhancing the performance and coverage of the country’s athletes....