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11 top tips to make your funding press release stand out

press release

Nadia Kelly, founder of tech PR firm Burlington PR, shares some key advice on how you can make your press release stand out.

A successful funding round is a milestone, the result of hard graft, endless meetings and perhaps months of uncertainty. After all the work, you want to mark it with an announcement.

Funding releases are the ‘hooks’ for journalists, a reason to write about your company right here and now. And they’re an excellent opportunity to showcase your business, but they are also a challenge.

Here’s how to make your release stand out: 

1. Decide on your objectives

Your aim could be to attract new talent or new partners, scare off potential competition or attract new customers.

Whatever your objectives, being able to define them clearly will help everything else fall into place. ...