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How to make 2018 the year you go from starting up to standing out

standing out

Gary Turner, managing director and co-founder at Xero UK, on how tech entrepreneurs can successfully launch a business.

For any entrepreneur, the excitement of getting a startup off the ground is up there with buying a house or becoming a parent, and that’s only the start.

You’ve then got the task of getting others just as excited about your product or service to ensure that your company grows into a successful business. That was certainly the case for me in 2009 when we were trying to get Xero off the ground.

When scaling up, a common mistake that entrepreneurs often make is to strive forward at such a rapid pace, that they often fail to put the right foundations in place. ...