Nikolaus Sühr, CEO and founder KASKO, on how you can build a company culture that crosses borders.
A company’s culture is similar to an individual’s character: it is what you do when nobody’s looking. You cannot dictate the culture for your business, frame it in the mission statement and expect your employees to simply go along with it. Culture is something you build together, encouraging attitudes and actions while having your values as a starting point. A strong company culture can either make or break your business so getting it right is always a delicate process. When you have a team split into several offices it becomes an even more challenging task.
A good company culture is first and foremost coherent and clear. This means that ideally, everyone is always aware of the results your actions can get you into regardless of the people or circumstances involved. Communicating this to a team divided between borders, however, it is not easy....