CEO of Landmrk, on how technology entrepreneurs should approach co-innovation.
On paper, it’s a win-win situation. One has the bright ideas, the technical capability, the agility and expertise, the other has scale, a loyal customer base, credibility and, importantly, money.
Startups and corporates should be able to work together for mutual benefit, and in fact, over recent years we’ve seen global firms flocking to set up incubator programmes, and collaborate with small companies.
According to NESTA, corporate-funded startup programmes now make up 51% of all accelerators and incubators in the UK. These programmes can provide huge value, as long as you know what you want to get out of the process – are you looking for connections, sales, growth support, or ultimately to be acquired?...