B2B sales platform Workbounce raises £2m from Index Ventures

workbounce raises $2.7m

London-based Workbounce, a platform for B2B salespeople that bills itself as “Google meets Slack”, has raised $2.7m (£2.05m) in a seed round.

Venture capital firm Index Ventures led the investment via its Index Origin fund. Additional investment came from a slew of angel investors hailing from companies including Wise, Snyk and Hubspot.

Workbounce will use the majority of the funding to hire employees including a CTO, software engineers, designers and an operations manager.

Workbounce is building a search, collaboration and analytics platform for B2B salespeople to help them improve and manage relationships with customers. The software acts as a “single point of entry” to all the different data hubs that sales teams use, such as Google Drive and Slack.

“Workbounce has the potential to become the go-to tool for accessing sales knowledge and improving B2B customer relationships,” says Hannah Seal, partner at Index Ventures.

“As the workplace is changing, finding the right information at the right time is becoming more and more challenging. Workbounce solves this problem and helps sales teams engage with customers and close deals,” added Seal.

The company was founded in 2021 by Rowan Bailey and Adam Smith, who previously worked for employee feedback platform Peakon, which was acquired by Workday for $700m in March 2021.

“Ask any customer-facing rep what their biggest pains are and they’ll say finding the right information or documents, doing admin for customers, and understanding how engaged their clients are,” said Rowan Bailey, co-founder and COO of Workbounce.

Index Ventures’ Index Origin Fund is dedicated to seed investment and is worth $200m. The fund has previously backed companies including Confluent, Dropbox, Discord, Roblox and Zendesk.