Manchester-based aftersales management platform SamsonVT has secured $5.1m (£3.8m) in a seed funding round led by Par Equity, with participation from US-based Blumberg Capital.
The capital will be used to support its global growth strategy, which includes plans to develop new products and develop existing ones.
The company aims to solve aftersales and lifecycle management problems using immersive technology and data science.
Sam Burgess, CEO, and co-founder of SamsonVT, said: ‘‘There is a huge desire for smart technologies that help OEMs [original equipment manufacturers] improve customer service, while also allowing them to operate more efficiently and in a more sustainable way. We can help them achieve these goals and this funding will enable us to provide our solutions to more organisations far sooner.’’
Sam Burgess and Ed Brunyee founded SamsonVT in 2017 after a frustrating aftersales management experience.
The company’s SamsonCORE solution replaces paper-based technical manuals and parts catalogues with 3D models.
Because it is hosted on an interactive digital platform, SamsonCORE can connect engineers with the wider supply chain to improve order fulfilment rates.
The company has a client base that includes global businesses Lotus, RS Components, and Norton Motorcycles.
Aidan MacMillan, senior investment manager, Par Equity, said: “SamsonVT has the potential to become the go-to platform for the after-sales market, an industry that is vast in size, fragmented, and characterised by a lack of innovation. The Covid-19 pandemic has accelerated the move to digital, and Sam, Ed, and the team have an ideally placed product geared towards Industry 4.0.”