Online brand influence analytics startup WeArisma raises £2.5m

WeArisma Image credit: Rawpixel.com via Shutterstock

WeArisma, a startup offering brands digital influence analytics, has raised £2.5m as it prepares to expand globally.

Based in London, WeArisma partners with companies looking to extend their online reach. The startup’s platform analyses client digital presence and turns ‘influence’ into a measurable metric.

“There are 4.5 billion social media users across the world and most of these people are making purchasing decisions based on third-party content they are viewing and yet, most companies still don’t understand how their brand and products are performing on these third-party feeds,” said WeArisma CEO Jenny Tsai.

According to Tsai, the company aggregates “billions of different feeds” to understand a brand’s influence, determine what audiences are being reached and provide insights on how to reach the right consumers.

The latest investment, which will go towards developing new features to the platform as well as expanding internationally, was led by Adjuvo.

“Assessing the value and effectiveness of influencer marketing is critical for retailers and brands,” said Mark Foster-Brown, co-founder and CEO of Adjuvo.

“In addition to the fundraise, which is supporting a strengthening the global capacity of Jenny’s team and optimising their systems, we want to add value.

“Our network will share relevant expertise and contacts. It will advocate entrepreneurship, job creation and maximise potential.”

WeArisma has previously been backed by investment banking group Morgan Stanley, which invested in the company in October 2022.