If you are stuck for ideas for Christmas presents for your nearest and dearest why not take advantage of Appear Here’s collaboration startup.
Appear Here has partnered with Top Shop to give startups and established brands the chance to showcase their ideas in its iconic Oxford Circus store.
For the first time, brands big and small can launch pop-up concessions in the store exclusively with appearhere.co.uk, the marketplace for short-term retail space.
The move marks the launch of Appear Here In Residence, a collection of exclusive spaces within the world’s best boutiques and department stores.
In Residence aims to give small brands the opportunity to be in some of the world’s most desirable retail stores, meaning both independent brands and household names have access to exciting and global audiences.
Topshop’s Oxford Street store boasts over 90,000 square feet of retail space and receives over 400,000 weekly visitors. Recognising the potential for brands and retailers, Appear Here listed 214 Oxford Street in September and, since doing so, over three years’ worth of demand for space in the store has been registered.
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Spaces available to rent include market stalls, concessions, brand experience areas and event spaces. The range of sizes and price points means that both small independent brands looking to boost their exposure, and big brands wanting to create an experience will have the chance to engage with Topshop’s audience.
Brands setting up shop include Spotify, which is using Appear Here to launch its first ever physical retail experience.
Ross Bailey, CEO and founder of Appear Here, explained: “Retail is about more than the products you’re selling: the experience is everything. It’s great to see big global brands like Topshop Topman share our ethos and passion through delivering a memorable shopping experience for all.
“This partnership marks the start of Appear Here In Residence, a new wave of global retailers giving independent brands the chance to place themselves in front of a substantial and relevant audience.
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“In Residence also gives big names like Spotify the opportunity to create an innovative experience for the consumer that totally changes the way their brand is currently perceived.”
Launched in 2013, tens of thousands of brands use the Appear Here site and in the past 12 months close to 2000 brands have launched shops using Appear Here in London alone – bringing new experiences to the high street.
This week, the pop-ups appearing in-store include:
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Spotify: Setting up their first physical store in the Topshop Christmas Grotto, global music streaming service Spotify will be selling their new headphones, Urbanears, to customers exclusively through TOPSHOP. Spotify Premium will be on offer at 99p for the first three months’ subscription rather than the normal fee of £9.99.
WonderLuk: Sourcing the best independent designers from around the world, WonderLuk curates stunning collections of avant-garde and 3D printed jewellery. Their designs are completely unique and have been digitally manufactured in the UK.
Happy Plugs: Designed in Sweden, Happy Plugs turn tech accessories into fashion must-haves. Just like any other fashion brand, Happy Plugs add new collections and fresh looks every season
Redland London: This premium luggage brand is the creation of a second generation of a family’s love of travel and passion for luggage. The latest collection is in collaboration with Pantone and features a stylish range of bags in a vibrant array of colours.
Stubble & Strife: Passionate about shaving, Stubble and Strife was born in Greenwich Market London in 2013, with the sole purpose of bringing people the best beard, moustache, shave and skin supplies that are all made in Britain.