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Optimise your work day with Smarty – Startup of the Week

Welcome to the tenth episode of the Elevator Pitch series 5!

Every week we publish a 30-second pitch from our Elevator Pitch winners.

These startups, chosen by a panel of expert judges for their potential to change the world, join an alumni group that includes the likes of and Glow, and have to-date raised more than $86m.

In this series we took the founders on a ride unlike any other for the most exciting pitch of their lives.

Struggling with juggling?

Having found himself struggling with juggling as a founder, Farhad Reyazat, CEO of Smarty, decided to do something about it.

Two years of hard work later and software platform Smarty went live with the goal of helping entrepreneurs and freelancers to stop worrying about the small things.

Get smart

Smarty is you PA, accountant, sales manager and web marketer – an ‘all-in-one business management solution’ – all starting from £29.99 for the basic service.

The company can chase your invoices or do your campaign reporting, all while you get on with building your business.