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Elevator Pitch: SilkFred – Startup of the Week in 30 Seconds

Meet Emma Watkinson from SilkFred, our startup of the week.

The Elevator Pitch Series

SilkFred describes itself as an online destination for emerging designers & independent brands.

They help fledgling fashion brands through e-commerce, boutique partnerships and pop up shops. Their mission is to work with cool, innovative brands at the forefront of fashion and enable them to sell their products.

Latest developments

SilkFred received private investment in 2011 & 2012 and the company founders are now preparing to begin fundraising from July 2013.

They continue to add new brands to their e-commerce platform and now work with over 100 independent and emerging brands online.

This Summer, SilkFred is launching new offline boutique partnerships in Paris, New York & London as well as collaborating with exciting London pop up shops. They plan to focus development towards their e-commerce solution, which gives independent brands & designers their own fashion specific e-commerce site, and mobile.

Watch more episodes of the Elevator Pitch here

Check back next Tuesday for the next episode of the Elevator Pitch

With thanks to Heron Tower, London.
Produced by Alex Wood, Mick Le Mare and Tom Platt.