Alice Lankester is digital marketing executive who has spent the past 20+ years in marketing and product roles in Silicon Valley, working for technology startups and early growth stage companies. In 2015, Alice returned home to Europe, and is now working in London as head of marketing, and platform marketing services, at Europe's leading early-stage technology venture capital firm, Balderton Capital. Prior to Balderton, Alice was co-founder and C-team member of startups funded by Kleiner Perkins, NEA, and Sequoia Capital. She was CMO at startups acquired by Symantec, News Corporation and Green Dot Corporation. She led teams at Apple Computer UK, where she was responsible for the UK developer community. Alice is also a founding partner of Florence Venture Partners, a Palo Alto-based seed and angel investment firm.