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Workplace communication platform Speakap has released a State of Frontline Communications report which details how enterprise social platforms are being used by desk-less employees to interact with each other.

In today’s highly competitive marketplace, a company’s success is directly linked to the quality of the employee experience. Delivering an exceptional employee experience is no easy feat – and is often confounded by outdated, inefficient communications tools and processes, device/digital overload and email clutter.

But when frontline employees share more personalised, interactive content, it can lead to more information sharing, increased product/promotion knowledge and a better employee experience.

This is according to the Q4 2018 State of Frontline Employee Communications report released by Speakap, which found that private messages, comments and photos/videos are among the types of HR content that resonate best with frontline workers.

The report found that when a company has already chosen to implement an employee communications tool, the available features can have a tremendous impact on the quality of the employee experience.

Private messaging, for example, is a critical feature of enterprise social networks because there are many things employees are more comfortable sharing in private than they would in public. It also allows for more focused and relevant discussions between teams, colleagues and managers about important projects. The platform usage data from Speakap supports this, with Private Messages (63 percent) ranking as the most common type of content shared in the fourth quarter of 2018.

According to Patrick Van Der Mijl, co-founder & chief product officer: “If messages are too vague or are not filtered to target and reach the most relevant users, it can lead to clutter, confusion, less productivity and even poor results/performance.

“This is where having the ability to group messages according to the organisational structure/matrix of your organisation is tremendously valuable. By doing so, you can ensure there is far less spamming of irrelevant messages (i.e. “Who left their keys in the staff kitchen?” or “Whose car is blocking me in the parking lot?”) to all employees.

“Instead, the most relevant messages are delivered to the right employees at the right times and in the right places.

“Most C-level executives, HR departments and internal communications/employee engagement teams care about addressing certain challenges, such as reducing email clutter, granting access to management and listening to the needs (and feedback) of employees. By understanding their employees’ communications behaviours, organisations can effectively build and adjust their employee engagement and experience programs to better serve the needs of their workforce.”

The State of Frontline Employee Communications report is an in-depth quarterly review of frontline employee communications and engagement trends, including: types of updates shared, ‘like’ patterns and popular days and times for differing types of employee communications.