14 November 2016


Wamo’s most significant retail partnership to date

Wamo, the social discovery app, is pleased to announce that it has secured a significant agreement with WestEnd Clothing Ltd to carry the Wamo logo on six million garments in a number of national high street chains.

WestEnd Clothing supplies garments under the Raregoods.co clothing brand to high street chains including River Island, Urban Outfitters, Top Man, Next and ASOS. The new agreement will see the Wamo brand carried on fashion items in these stores via ‘kimball-tags’ attached to every garment and carrying the message “Love Fashion Love Wamo”, plus a QR code.

This omni-channel initiative will allow shoppers the opportunity to interact with individual garments and download the Wamo app, whether to rate it or add it to an in-app list. In addition, it will connect existing Wamo users with the physical retail world through in-store engagement using the gamification Challenges set up within the app.

Wamo users and new in-store downloaders will be able to ‘flag’ items on the shop floor with an emotive tag such as Love, Hate, Want or Need. These may be added to a wish list on the app, giving retailers the opportunity to follow up and sell at a later date, instead of shoppers walking out of the store without leaving their digital mark.

Commenting on Wamo’s most significant retail partnership to date, Chairman Derick Martin said:

“We’re delighted to have a real-life opportunity of this scale with huge brands to show that mobile is shifting the advertising advantage to innovators. Retail is changing quickly and dramatically in the way it develops multi-channel and omni-channel consumer journeys. Showrooming has been transformed by the potential of the device that is rarely not on our person and is fast becoming the remote control for our lives.”

CEO of WestEnd Clothing, Jag Patel, added:

“I’m proud to be including Wamo as part of our offer to major high street fashion chains. Social media marketing is not just increasingly important for major brands, it is vital for building and sustaining engagement with consumers.”


Contact: Stephen Benzikie 0774 0038929