Bink – the new loyalty app that, for the first time, links consumer card payments to loyalty schemes – has today announced the appointments of Bob Wigley (former Chair of Merrill Lynch EMEA) as Chairman to its board and Dr Steve Perry (former Head of Visa Europe) as a Non-Executive Board Director.

In announcing the formal appointment of the board members, Bink adds deep financial services expertise to its team, ahead of its launch to consumers in the Autumn.

Bob Wigley and Dr Steve Perry take up their new board appointments with immediate effect, sitting alongside Bink’s Founders, Lee Clarke and Greg Gormley. The board is supported by an impressive Advisory Panel consisting of Matt Atkinson (Former CMO at Tesco), Elizabeth Chambers (Former CMO at Barclaycard & Barclays), Shaun Springer (Head of Brand, Sponsorship, Digital and Music at MasterCard) and new appointees – Ed Matthews (former investment banker for Credit Suisse, Citigroup, Lehman Brothers and Nomura) and Mike Jordan (20 years experience in the payment industry at American Express, HSBC and Alpha Card).

The announcement comes as industry interest builds ahead of Bink’s consumer launch this Autumn and the recent signings of a number of high profile major retailers including: Virgin Atlantic, HMV, Arcadia Group, River Island and Morrisons, with more to be announced over the coming weeks and months.

Founded by Greg Gormley and Lee Clarke, two serial entrepreneurs with a passion for bringing innovation to stagnant industries, Bink has to date raised over $10m via a number of private individuals and businesses.

Commenting on the appointment, Chairman of the board, Bob Wigley said: ‘I am proud to have been appointed Chairman of the board and look forward to leading and working with the experienced team at Bink. Our first task is to execute the consumer launch of Bink’s revolutionary new service. Bink will breathe new life into retailers’ loyalty relationships with their customers. This will significantly improve customer experience and enable customers and retailers to get more out of their loyalty programs. It’s an extremely exciting move for what has become a stagnant industry.’

Non-Executive Director of the board, Steve Perry said: “As a non-executive director of the board, I look forward to bringing some strategic insight to bear, insight that complements the wealth of knowledge already at Bink, to help propel the company towards the delivery of its future vision as we approach launch.”

Bink provides a dynamic and interactive platform, allowing brands to reward and directly engage with their customers, after customers have simply linked their payment cards with their loyalty schemes. This can help revive dormant relationships and provides brands with a deeper understanding of their customers spending habits and behaviours in order to build and facilitate activity that interacts on a more personal and individually tailored level.

Retailers, brands and loyalty / membership programs keen to find out more about Bink and understand the benefits of being a partner should visit www.bink.com for more information.

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About Bink:

Bink is a fintech start-up poised to improve the $100bn loyalty sector, founded by Greg Gormley and Lee Clarke, two serial entrepreneurs with a passion for injecting new life into stagnant industries.

Bink’s new loyalty app for the first time, links consumer card payments to loyalty schemes. With Bink, there is no need to fiddle with your purse looking for a plastic loyalty card or to unlock your phone to show an app at the till. Bink provides a seamless journey for consumers to interact with their favourite loyalty programs – without the need to remember to carry numerous loyalty cards or present a virtual card at point of sale. With Bink, the act of paying now means consumers automatically receive their rewards from the brands they love, and can easily see their points and or rewards balances at the touch of a button.

For merchants, Bink supercharges existing schemes and makes it easier for retailers and brands to engage with their customers on a deeper and more personal level, simply by understanding their individual spending habits. Retailers and membership programmes will also be able to identify and encourage new customers to join their loyalty schemes as Bink identifies customer spend and highlights additional programmes relevant to their shopping habits but are not already members.

Set to reignite the loyalty market, Bink will be available on the App Store® and Google Play TM from Autumn 2016.

About Bob Wigley
Bob Wigley was Chairman of Merrill Lynch, EMEA until 2009. He was a Prime Minister’s Ambassador for UK Business and member of the court for the Bank of England. He now invests in and chairs numerous growth business’ with disruptive business models. He is a visiting fellow of Oxford University, Saïd Business School and an honorary fellow of Cambridge University, Judge Business School. He is a fellow of the Institute of Chartered Accountants and has a degree and honorary doctorate from Bath University.

About Dr Steve Perry
Steve is an Economist by training with a Ph.D. in econometrics. After 3 years at the TSB Bank, ultimately as Group Economist, Steve joined Visa Europe where he held several Executive positions: Head of Strategy, Chief Financial Officer, Chief Commercial Officer, Chief Digital Officer and finally, Founder & CEO Visa Europe Collab (Visa’s Innovation Centre). Steve is an experienced Executive and Non-Executive Director & Chairman, particularly in fintech and Data Analytics.