Here East has announced that MATCHESFASHION.COM will open a photography and video production capacity with a new state-of-the-art 22,000 sq. ft. studio.

The studio will allow MATCHESFASHION.COM to accelerate the business’s innovative digital ambitions and substantially increase its visual content output.

The new studio’s location is at the heart of the Mayor of London’s plans to create an East London Fashion Cluster; an area where fashion, technology, business and education meet

Initially 75 people will be employed in the new space with the capacity to grow the team by 150 jobs over four years.

This follows the recent announcement that Ford will open a dedicated Smart Mobility Innovation Office focusing on future mobility solutions for Europe at Here East and that Plexal, Europe’s largest technology innovation destination has now opened its doors on the campus.

Gavin Poole, CEO, Here East commented, “Here East is unique in providing the space and infrastructure for entrepreneurs, global businesses and academics to come together and collaborate in the pursuit of innovation. MATCHESFASHION.COM’s decision to join our community of innovators, start-ups and tech specialists is exciting for the whole campus and further realises our vision for different sectors to come together and collaborate.

“The renaissance of fashion in East London has given rise to an emergent fashion cluster and it is driven, in part, by the growth in digital creativity. Here East provides a perfect home for a brand such as MATCHESFASHION.COM to further develop their brand and content platform.”

Ulric Jerome, CEO, MATCHESFASHION.COM said, “Creating the best visual user experience is at the heart of everything we do – we are renowned for the content we produce in house and this move to Here East, and our investment in a new creative space, will help us to achieve our plans to generate even more innovative and engaging content for our brands and our customer. This is yet another exciting step forward for the business as we continue to scale MATCHESFASHION.COM.”

Justine Simons OBE, Deputy Mayor, Culture and Creative Industries said, “London has all the best ingredients as a centre for fashion. It is home to leading fashion colleges, is renowned for growing the next generation of talent, has wonderful established brands and is a world-leading tech hub. Without first-class technology including photography and video production, London would not be the international fashion powerhouse it is today.

“I’m thrilled to see MATCHESFASHION.COM expanding with a new state-of-the-art studio in the East London Fashion Cluster, creating many more tech jobs for London, building on Here East’s reputation as a destination synonymous with innovation, and showing the world that London is open to business, talent and creativity.”

Paul Goswell, Managing Director, Delancey said, “This is a significant milestone in our curation of tenants at London’s creative and tech hub and further reinforces Here East’s reputation as the preferred campus for cutting edge companies looking to work alongside innovative start-ups and world renowned universities. We know that the most ambitious and far-sighted companies are now not just looking for outstanding spaces and excellent transport links, but they also want to be working alongside creative thinkers and brilliant researchers and this is precisely what can be found at Here East.”