Emailcenter, a leading email service provider in the UK, has announced the launch of its new Maxautomation e-marketing solution that makes it even easier for marketers to create engaging and relevant communication for each step of the customer journey.

Maxautomation is an innovative visual cloud-based marketing automation system that lets marketers create personalised customer emails, with less effort. It has been designed to seamlessly link with more than 700 popular platforms, including ecommerce systems like Magento, Woocommerce and Shopify. and social Media services such as Facebook, Twitter and Instagram. Marketers can trial Maxautomation for free by visiting the Emailcenter website.

The visual emphasis of the system dramatically simplifies and speeds up the e-mail journey creation process. Maxautomation makes it easy for marketers to build journeys that work for their customers, and equally straightforward to evolve and adapt those journeys over time.

Marketer responses to test versions of Maxautomation have been overwhelmingly positive, as the speed, interconnectivity and intuitive nature of the system becomes evident from first use. The system is also ideal for developers, as a streamlined API makes integration straightforward and enables sensitive customer data to be protected at all times.

Emailcenter’s Maxautomation journeys are built by linking customisable blocks, which define specific actions or decision points. Sophisticated, yet highly intuitive built-in editing capabilities let marketers create visually compelling content within the system, or import designs built with their favourite tools. The system does all the hard work behind the scenes: tracking customer actions, delivering communications and distributing data, all running on Emailcenter UK’s secure, robust infrastructure.

Rupert Adam, Emailcenter UK Marketing Manager, comments: “We have had such a positive reaction to Maxautomation. Marketers have been saying that learning a new system and then getting it to integrate quickly into their existing CRM platform are big headaches for them. The visual nature of Maxautomation and its wide interconnectivity make it a dream to use from day one. We have also set up a range of highly competitive pricing packages, so customers of all sizes can choose the option that best suits their business.”

For any marketers new to email automation, comprehensive help and support is available from Emailcenter UK’s team of digital marketing specialists.