CreditLadder, the software business which aims to revolutionise the rental payment process for tenants, landlord and agents has appointed Sheraz Dar as its CEO.
Beginning his career at Britvic and Pepsi and responsible for the launch of J2O, Dar later honed his marketing and commercial skills within the rapidly growing Proptech arena.
Joining as Group Marketing Director at the highly successful Digital Property Group that later merged with Zoopla, Dar oversaw property portals findaproperty.com and primelocation.com, before enjoying further success within this field. Notably, his work as investor, consultant and advisor on a range of tech businesses that has seen him heavily involved with companies such as Quidco, eMoov, Fixflo, Hubble and OpenRent – the latter now the largest residential rental business by volume in the UK.
The appointment comes as CreditLadder looks to drive growth in the number of tenants who are building their credit histories through its joint initiative wth Experian. The concept allows tenants to improve their credit rating simply by paying their rent on time each month.
“With over 5 million UK households in the private rental sector, equating to approximately 10 million tenants, it is shocking to know that rental payments, which account for over 75% of monthly outgoings in some parts of the UK, do not help build a tenants credit rating which is critical for accessing better finance deals including credit cards and mortgages,” said Dar.*
In his role, Dar will also explore new opportunities for CreditLadder growth, adding: “The eco-system around rental collections and payments is still largely a manual process, and we want to support efficiencies in this space which will ultimately benefit agents, landlords and tenants.”
Mark Jones of PP Asset Management, the majority shareholders of CreditLadder, said: “We’re delighted to have Sheraz on board. His experience of building brands, strategic insight within Proptech and his skillset gained as an investor makes him the perfect fit to drive the growth of CreditLadder.”
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– ONS 2016 UK perspectives 2016: Housing and home ownership in the UK
– 2011 UK census
– Trends in the private rental sector (Experian)