How consumer savings strategies change with e-commerce

The incredible developments with the internet and new technology in recent years have brought about many changes in our everyday lives, including the way we shop. In fact, online shopping has been radically transformed and consumers are becoming smarter and more efficient in saving money with e-commerce than ever before. In this article, we’re going to take a brief look at some of the best savings strategies used by customers and if you check out the BravoVoucher Homepage, you can get access to some fantastic discount codes and offers so that you can save money on all your online purchases.

Online Discount Codes & Voucher Codes

It’s now easier than ever to save on online purchases by using discount codes, promo codes, and vouchers. These codes are usually a combination of letters and numbers and you can find them widely available on the internet with a quick search. You can then use these codes to activate a discount or deal when you place your order. The best way to make sure you never miss out on an amazing discount is to sign up for newsletters and mailing lists for all your favourite brands, so you’ll get email notifications about the latest codes available.


Timing is one of the most important factors when it comes to saving money online. Smart consumers know that if they plan to make their purchases during particular times of the year, they can get some pretty big discounts. The biggest shopping events are usually the Black Friday Sales, the Cyber Monday Sales, and the January Sales after Christmas, but lots of brands and retailers have other sale events throughout the year. So, if you want to treat yourself to something special that would normally be over your budget, it is well worth waiting for one of these annual events to get yourself a great bargain. For example, savvy shoppers may even be willing to forgo their Christmas presents, to get a better gift for less in the sale period!

Special Offers

Keeping an eye on your inbox is also a great way to make sure you never miss out on special offers and promotions. Gone are the days when you had to traipse around store after store or trawl through newspapers to find the best prices. Simply signing up for email alerts means you don’t have to waste time looking for these offers as they’ll keep you up to date automatically, and there are so many offers around that you can always find a deal, whatever it is you’re looking for.

Why so many people prefer shopping online

If you haven’t got much experience with online shopping, you might not be aware of just how many benefits it offers, so here are just a few of the top advantages:

  • More Choice – the expansion of the internet offers consumers a wider variety of products to choose from, with many international stores offering delivery services throughout the world, it’s possible to find new and exciting items that aren’t always available in UK stores.
  • Save Time – with busy schedules, time is precious and you can take advantage of online shopping for essential products, like a weekly food shop, to save both time and money. You can also do your shopping 24/7 online, so whatever time that suits you, regardless of store opening times.
  • Convenience – especially if you’re buying heavy or bulky items, ordering online for convenient home delivery is ideal to take the hassle out of your shopping experience.

If you want to find out more about the rise in online shopping and e-commerce statistics, you can find some official data at The Office for National Statistics.