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Frontify raises $22.3m Series B

Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf.

The funding will be used for global expansion, particularly across North America and Europe, alongside continued product innovation in the company’s movement to trailblaze the brand management category; an increasingly critical tool for building long-term business and brand value.

Frontify is a user-friendly, comprehensive brand management platform – enabling its customers to maximize their brand’s consistency, efficiency, and involvement through centralization.

Over 2,500 companies around the world are successfully strengthening their brands with Frontify today, including Facebook, Dyson, Centrica, Lufthansa, Vodafone, and Allianz. Frontify’s scalable and customizable solutions are able to meet the specific, individual needs of businesses ranging in size, industry, and market; from freelancers to multinational corporations.

“With a rapidly growing worldwide customer base, we continue to see validation in our platform and the niche we’ve established in the market. We’ve been fortunate to work with some amazing investors thus far that really believe in what we’ve been creating. That momentum has put us on the edge of something really exciting. With the collective knowledge and passion of EQT Ventures, especially Ted Persson, we’re confident in taking Frontify to that next stage,” said Frontify Founder and CEO, Roger Dudler.

“Increasing our footprint across Europe, cracking the code to the US market, continuing to innovate on our product and shaping brand on an even deeper level than before; these are the kind of initiatives we forecast championing together.”

While creating a best-in-class software, Frontify has nurtured a rich, internal culture that balances a tech mindset with a human touch.

This has shaped the company’s perspective on expansion, product diversification, and partnership opportunities to date, most recently with the $8.3 million Series A funding in the fall of 2018 led by Blossom Capital.

“Before joining EQT Ventures, I worked for some of the world’s leading brands with digital product development and marketing,” said Ted Persson, operating partner and investment advisor at EQT Ventures.

“The Frontify team has built a delightful product, enabling everyone to access the most up-to-date brand assets as and when they need to, and the company already has a stellar customer base. The EQT Ventures team is looking forward to joining Frontify on its journey.”