App Samurai Inc, the global mobile growth platform, has announced they have successfully closed an investment of $2.4 million in Series A funding.
Led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel, the raise takes the company’s total investment to-date to $4.6 million and will be used to further develop the mobile advertising group’s product portfolio and global expansion.
Founded in 2016, the App Samurai Group currently covers 3 continents, operating in 9 cities and opened offices in the USA, Germany and Israel last year.
App Samurai enables mobile apps to grow sustainably and incrementally with a portfolio of products including a user acquisition platform (App Samurai), real-time mobile ad fraud detection and prevention solution (Interceptd), and an in-app engagement solution (Storyly).
In 2019, App Samurai achieved 240 percent year-on-year growth, whilst Interceptd, it’s ad-fraud prevention solution, blocked over $10 million in potentially wasted ad-spend.
Emre Fadillioglu, CEO and Co-Founder, App Samurai Inc said, “Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention.
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“This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”
Ali H Karabey, Co-Founder and Partner, 212 Ventures, continued, “App Samurai’s product portfolio is designed to simplify sophisticated mobile marketing problems. The Company’s dedication to scalable martech solutions, for which the market has an appetite, will drive their success.
“212 Ventures is looking forward to supporting Emre and the App Samurai leadership as they continue to scale their business and deliver innovative mobile marketing solutions for their global customers.”